The vision statement of Titicaca Cruise Line as DMC is to generate employment in indigenous communities by strengthening their awarness of resource protection and contibuting to the development of the notion of sustainable tourism through live seeing tourism. This new rising demand trend was pioneered and implemented by Titicaca Cruise Line in the Bolivian side of Titicaca Lake 18 years ago, with the Titicaca Catamaran Day/Night Cruise, providing visitors the opportunity to interact with local isolated indigenous communities.